New York, NY 10036
RPM is a dynamic, full-service ad agency with a bold vision for the live entertainment space. Our team aims to create a trust-filled partnership with clients, focusing on transparency, streamlined workflow and the integration of strategy, media and creative that captures the imagination. We are looking to expand our team with people who share this passion. Clients include the Broadway shows Hamilton, Chicago, Waitress, Moulin Rouge!, Network, Burn This, Rodgers and Hammerstein’s Oklahoma!, The Cher Show, plus Second Stage Theater, American Ballet Theatre, Big Apple Circus, Blue Man Group, Madison Square Garden Entertainment and Cirque du Soleil.
The Copywriter works with the Copy + Content Director and Executive Creative Director to deliver industry-leading writing that supports our award-winning clients. They will
assist in developing a unique voice for each client, with an emphasis
on content for social distribution. The Copywriter will also execute all writing
projects for a show, including taglines, broadcast scripts, copy blurbs, and project
treatments. The Copywriter ensures that a consistent tone is present
throughout a campaign, from a client’s tweets to their Times Square billboard.
Serve as writer on all copy-driven projects including marketing blurb, taglines, scripts, treatments, and storyboards.
Work with creative leads in developing a content strategy for clients that accomplishes their marketing goals.
Collaborate with the Social Media Manager to create engaging material for broad
Execute video and audio projects, from concept to final edit, under supervision of Copy + Content Director.
Help develop brand style guides to ensure that a client has a consistent voice across all
Stay up-to-date with industry developments (advertising and Theater) and generate
new ideas to draw audiences’ attention.
3+ years in copywriting and content development, ideally in an agency environment.
An interest in using emerging technologies for creative marketing executions.
Highly detail-oriented, with exceptional writing and proofing skills.
Experience with video production.
Passion for the New York theater, arts, and culture scene.
A true problem solver who is able to anticipate roadblocks and offer solutions.
Late night, early morning and weekend work will be required at times.
YOUR TYPICAL DAY AT THE OFFICE:
A new creative campaign is being developed for an established musical. After
walking through the project brief with the Copy + Content Director, you partner
with the Art Director for an hour of brainstorming. An idea for a new positioning
angle pops up, which you develop through a treatment for a video content series and
outdoor ad campaign. You and the Art Director confab over her sketches and your
scripts, refining the ideas into a cohesive, 360 campaign. When you arrive back at
your desk, there is a content calendar from the Social Media Manager waiting for
your review. After providing some notes, you start work on a radio script for a different
client. You leave the office mid-afternoon so that you can record a video interview
with a cast member, for use in an upcoming digital advertising campaign.
HOW DO YOU DEFINE SUCCESS?
The ideal Copywriter will take great pride and satisfaction in seeing their
flawless work out in the world. They will constantly test creative boundaries in the
pursuit of the best possible solution for a show’s key marketing moments, while also
celebrating the ongoing writing needs that are required for ongoing success.
HOW TO APPLY
APPLY BY EMAIL
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