Digital Strategist

SPOTCO
New York, NY 10018
US

CONTACT NAME

Gina Green

Job Details

DESCRIPTION

DIGITAL STRATEGIST  

SPOTCO is the world’s leading full-service entertainment advertising, marketing and branding agency. Based in New York and strategically aligned with Dewynters in London, Hamburg & Amsterdam, we continue to re-define how live entertainment brands break through in an ever- changing world. We work hard, laugh hard, and form lasting client partnerships based on mutual trust and passion. We help our clients achieve great things. And we think that’s a great thing.

job responsibilities

  • Collaborate with cross-functional agency teams to develop digital strategy, support go-to-market activities, and measure business impact for live entertainment brands

  • Drive digital thought leadership for the agency; serve as lead digital voice in client meetings, ideation sessions, and new business pitches

  • Build and maintain trusting, collaborative relationships with agency colleagues and clients

  • Help evolve agency’s digital roadmap in collaboration with Director of Digital Strategy – addressing topics such as creative innovation, media effectiveness, and digital measurement

qualifications & experience

  • Minimum 3+ years of experience in a fast-paced digital environment, with a solid understanding of digital planning, buying, and measurement principles

  • Familiarity with a range of digital advertising tactics, as well as a working knowledge of creative/media best practices

  • Effective communication skills with the ability to distill complex information to clients who may be less familiar with concepts; unparalleled professionalism

  • Previous experience with Google Marketing Platform (Google Analytics, Google Optimize, Google Tag Manager) a plus

  • Bachelor’s Degree, with a specialization in marketing/advertising or quantitative field

  • Appreciation for theater and the performing arts a plus

HOW TO APPLY

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